Planned and executed Google Ads and Meta Ads campaigns for a high-ticket product (B.Tech CSE program). I allocated 50% of the budget to search ads, 25% to funnel retargeting, and 25% to video ads/PMax. By comparing with existing data on bachelor's lead acquisition costs, we were able to acquire leads at 30% lower cost, while achieving higher-quality leads with a 5% increase in conversions (counted for paid applications). This was the most successful campaign I ran for LetsUpgrade/ITM.

The key strategy used was to create fewer campaigns that precisely matched the CTA and ad copy. I also manipulated bidding based on locations, bidding more for nearby locations with the same query.

Managed multiple campaigns simultaneously for LetsUpgrade's free program user onboarding, acquiring students at 45% lower cost. Ran 12 to 15 campaigns at a time, onboarding approximately 50,000 students every month (compared to 25–30k previously). This was achieved using three key strategies:

1. Targeting only tech students.
2. Using instant forms instead of traffic campaigns.
3.  Updating ad copies to show users exactly what they wanted.

Additionally, with a new business unit called 12thClass.com—which provides free question papers with solutions—I successfully acquired students currently studying in 12th grade.