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I'm Sandesh
Performance Marketer with 3+ years of experience in digital advertising, specializing in Google Ads, Google Tag Manager, Google Analytics 4, and Meta Ads.

Proven expertise in driving high-ROI campaigns, optimizing customer acquisition costs, and implementing strategic follow-ups for sustained engagement.
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Skills

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I’ve been running Google Ads for 2 years, generating leads for high-ticket products like B.Tech CSE, BBA, and other online courses. I’ve learned the importance of Google Analytics and campaign optimization—successful campaigns aren’t possible without analytical tools. I'm skilled in setting up events and conversions using GTM and GA4.
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I have 3 years of experience running Meta Ads, including traffic, app download, lead generation, and purchase campaigns. While Meta is typically used for low-ticket products and remarketing, I’ve successfully leveraged it to generate leads and revenue for high-ticket products as well. I'm well-versed in using Meta Pixel and setting up custom events.
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Analytical skills are essential for running and optimizing ads—understanding where users get stuck and identifying areas for improvement. From setting up key events in GA4 to tracking the user journey and reusing audiences, I ensure data-driven decisions. Excel helps me filter and interpret large datasets, turning complex data into actionable insights.
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Don’t design just to make things look good—it should always convey the message. In a world with shrinking attention spans, design plays a crucial role. If we miss the perfect hook, even the best-looking design becomes useless. A design can be simple yet effective; not everything needs to be bold or high contrast.
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I’m not a full-fledged video editor, but I am a strong storyteller—and everything should tell a story. My video editing skills give me the freedom to understand what’s achievable and how to bring ideas to life. I'm comfortable working with After Effects and Premiere Pro.
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Content should speak to what the audience wants to hear—not just what you want to say. Many writers focus on their own message, but understanding the user's perspective is key. I’ve been writing for 5 years—across personal blogs, companies, and ads—giving me a deep understanding of what users truly want.

Leadership

“A good resource cant always be a good employee but a good employee can become your best resource.”

Experience

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Campaigns/Projects

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Lead Acquisition for B.Tech CSE

Planned and executed Google Ads and Meta Ads campaigns for a high-ticket product, the B.Tech CSE program. I allocated 50% of the budget to search ads, 25% to funnel retargeting, and 25% to video ads/PMax. By comparing with existing data on bachelor's lead acquisition costs, we were able to acquire leads at 30% lower cost, while achieving higher quality leads with a 5% increase in conversions (counted for paid applications). This was the most successful campaign I ran for LetsUpgrade/ITM.

The key strategy used was to create fewer campaigns that precisely matched the CTA and ad copy. I also manipulated bidding based on locations, bidding more for nearby locations with the same query.

User Acquisition for EdTech

Managed multiple campaigns simultaneously for LetsUpgrade's free program user onboarding, acquiring students at 45% lower cost. Ran 12 to 15 campaigns at a time, onboarding approximately 50,000 students every month, compared to 25-30k previously. This was achieved using three key strategies:

1. Targeting only tech students.
2. Using instant forms instead of traffic campaigns.
3. Updating ad copies to show users exactly what they wanted.

Additionally, with a new business unit called 12thClass.com, which provides free question papers with solutions, I successfully acquired students who are currently studying in 12th grade.
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Operations and Retention

I managed the end-to-end execution of the Essentials (Free Coding Bootcamps), overseeing everything from course creation to trainer/tutor management. Initially, the program had a 6% turnover rate, but through optimization, we increased it to 10%. I implemented strategies like Kahoot quizzes, incorporating trending references, and adding other engaging elements. These changes helped boost retention from 20% to 50% on Day 1 and increased course completion from 7% to 15%.

The completion rate was further improved by providing participants with the entire guidebook, a demo of our website, and making the content easy to understand and user-friendly.